August 30, 2003
What Is The Difference Between Graphic Design And Information Design?
According to the official dictionary definition "Graphic Design" is
"The practice or profession of designing print or electronic forms of visual information, as for an advertisement, publication, or website."
The American Heritage® Dictionary of the English Language,
Fourth Edition Copyright © 2000 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
"In a nutshell, graphic design is creating a pleasing layout
from text and graphics."
About.com - Graphic Design
In our everyday life Graphic design has become synonym with a search for "beauty", "aesthetic perfection", "Nice-looking design solutions". But do these adjectives refer to actual objective characteristics of our presentation or do they belong only to our naive, presumptuous and self-centered ego?
I often ask in my "Information Designer" workshops what people say to a graphic designer when she has done her work right:
"How beautiful!",
"Gee, it looks great!",
"Wow, that is really neat!".
If we stop for a moment to think about those exclamations we can see how inappropriate is our evaluation criteria for designing or assessing the quality of a visual design.
If I am designing a message that has to reach people in Asia, in Africa, or in South-America, how can I design an effective presentation, a cover or even a Web site, if the taste I am catering to is only the one of whoever is control of the project. Am I designing for those people that need to learn how to research and publish information effectively or I am designing the chief of the international Fund that is sponsoring the project?
Since it is very hard to break out of this misconception now entrenched in the attitude of many communication managers I strongly suggest to approach the problem by invisibly shifting the grounds on which the discussion and assessments can be made to more solid, rational, measurable and familiar grounds for both.
I am sure that even the most narcissistic communication officer would be open to accept that the key questions to ask in order to create the effective opportunities for the creation of a good design are:
Who is the presentation for?
What is the message to be conveyed?
Which would be the best way to convey it for that specific audience?
Beauty is really in the eye of the beholder and NOT inside your PowerPoint presentation.
Your goal as a communicator should be one of conveying a message, effectively, rapidly and possibly in a fun, passionate, memorable way. as much as your message can tell a story it can be well remembered for along time.
All this can be achieved without approaching "design" from an aesthetic point of view, but rather from a more analytical and scientific point of view. Once you will focus more on:
a) readability
b) consistency
c) balance
d) simplicity
e) visual organization
f) relevance
g) context, reference
beauty will be born as a natural consequence of imposing such more rational approach.
We are our worst enemy.
As you can clearly see from my above essay, I do believe, that graphic designer and the ones of us that pay for their work are the major obstacles to developing effectively designed presentations, books, Web sites and other visual communications.
While I am greatly generalizing to drive my point, I advocate that visual communication work is conceived and designed according to the good principles of Information Design listed above and not according to the visual taste and preference of anyone.
posted by
Robin Good
on Saturday, August 30 2003
Saturday, January 21 2006
URL of this article:
http://masterview.ikonosnewmedia.com/2003/08/30/what_is_the_difference_between.htm
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