Here is some truly innovative and beautifully designed "user experience" site for a luxurious and expensive car. The Volvo V50.
The entry scene is set by the natural framing on a city street created by the window of a coffee bar.
The photography, initial visual opening of what is beyond the window, and the stylish mini-loops of city life that interplay randomly thereafter create a unique surreal audiovisual atmosphere which is as beautiful as a living painting. Beyond this initial mini-masterpiece, once can dive in the remaining "experiences" by clicking on the magic object of desire.
The car itself. The V50 parked across the street.
Nonetheless the site is in Swedish you can easily learn what the few signposts indicate by just playing around a bit. I highly recommend that during the mini-journey you give a good visit to the Volvo experience magazine labeled as "Las Magasinet".
This is yet another interesting implementation of a traditional paper magazine layout and feel onto a digital computer screen. Fascinating and good feeling indeed. Try it for yourself. The interesting innovation here is that the magazine pages have now animated items inside of them allowing each spread to carry some form of multimedia story or audiovisual showcase.
Navigation throughout the experience is almost completely intuitive and any user even if not able to read the Swedish navigation labels can easily find its way around. To get back to the initial scene click on the Cafe Centro bag sitting on the sand. To navigate to the other two areas (press releases and magazine) find two text navigation items below the image on the left side. Most interesting of all is the road trip into the behind the scenes of this ad production, and actually into the heads and hearts of Bengt Junemo, Volvo Marketing Manager and of Meta Agren, the woman directing the online Volvo ad campaign with the Forsman & Bodenfors agency...
