Information Design is the ability to arrange, organize, chunk and format information according to a specifically defined audience, timing, medium and message to be conveyed while maintaining the highest degree of access efficiency (legibility, consistency, preservation, compatibility).
Information Design is not based on the achievement of aesthetic beauty, but considers it a natural consequence of the effective application of information design methodology.
The Information Designer is the person who is responsible for making information accessible. Making information accessible means making sure that the information:
- is easy-to-read
- allows easy visual scanning
- is formatted and laid out consistently
- provides useful context and reference
Many have come to believe that because of the Information Designer high sensitivity to the issues of clean design and organized lay-out, as well to those of data-ink ratio and muting visual components instead of boosting them to different degrees, such person is a detached design Buddhist who produces minimalist work that is indeed very elegant and simple to understand, but that tends to be to aseptic. Nothing could be further removed from the true essence of the Information Designer.
The goal of the Information Designer is...
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