July 17, 2007
Public Speaking And The Power Of Analogy: TJ Walker
When it comes to helping your audience remember the key message of your speech, forget about pie charts and endless statistics, there is a far more powerful tool available to you. Analogy.
Photo credit: Vladimirs Prusakovs
The simple truth of the matter is that people remember a well conceived image better than they do facts and figures. Politicians and religious leaders have known this for years - you can complicate matters with all of the details, or get right to the heart of the idea with powerful analogy - a nicely packaged distillation of what you're saying.
In today's short video from Speaking Channel communication expert TJ Walker, taken from the excellent Bully Pulpits series, TJ explains exactly why analogy is such a powerful tool for presenters and speech makers.
Here are the details:
As TJ notes:
''It's not enough to explain something to someone, they've got to understand it, they've got to see it - it has to resonate''
Next time you find yourself laboring over an elaborate chart, think about whether you could be making even more impact with a well chosen stock photo. The effects will be notable.
posted by
Michael Pick
on Tuesday, July 17 2007
Tuesday, January 15 2008
URL of this article:
http://masterview.ikonosnewmedia.com/2007/07/17/public_speaking_and_the_power.htm
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